Moz.com: 2015 Local Search Ranking Factors Results
+Moz results of the 2015 Local Search Ranking Factors Survey are in.
You should read the full study here: http://tgcafe.it/1KxGuBW, and here’s the Skinny (as per +David Mihm http://tgcafe.it/1KTbMol):
♨ Google’s local search algorithm seems to be maturing - Google rewarding quality on all fronts—from citations to links to reviews.
♨ The influence of Google+ on local results is on its way out (if it even existed in the first place).
♨ Behavioral signals are increasing in importance.
♨ Citations are still crucial—but your focus should be on quality and consistency.
♨ Survey indicated an increased focus on quality links - link diversity, locally-relevant links, location keywords in anchor text, and product/service keywords in anchor text.
Once again, you should read the full study here: http://tgcafe.it/1KxGuBW
More marketing news: http://tgcafe.it/your-marketing-news